HORSHAM, PA — Grupo Bimbo announced the appointment of Spanish soccer player Aitana Bonmatí as its brand ambassador. Bonmatí, renowned for her midfield prowess for FC Barcelona and the Spanish National Soccer Team, has earned prestigious titles such as UEFA Women’s Player of the Year and Player of the Season for the 2022-2023 Champions League. Moreover, she bagged the Golden Ball and was named the Best Player of the 2023 Women’s World Cup, affirming her status as this year’s top player.
The collaboration between Grupo Bimbo and Aitana Bonmatí cements the partnership initiated in 2022 between Grupo Bimbo and FC Barcelona. The shared goal is to foster gender equality, empower women through sports, and underscore the significance of healthy living and nutrition.
As a brand ambassador, Bonmatí will work closely with Grupo Bimbo to uplift women’s sports by ensuring they receive the requisite support and visibility. She will also inspire children globally to nurture their dreams in the pursuit of a more diverse and inclusive sports world.
Bonmatí, who carries her mother’s surname to advocate for gender equality, has been a vocal proponent for equality both on and off the field. Her dedication extends beyond her professional commitments, as she volunteers for different organizations and encourages children to embrace the sport of soccer.
Expressing her excitement about the partnership, Bonmatí said, “I am happy to join Grupo Bimbo, a company known globally that has accompanied us throughout our lives at different times. I am excited to become an ambassador and contribute to making sport and nutrition part of the daily routine of current and future generations.”
This collaboration is a continuation of the successful alliance between FC Barcelona and Grupo Bimbo, which began a year ago. As a Global Partner of FC Barcelona and the Main Partner of Female FC Barcelona, Grupo Bimbo has had the opportunity to promote key aspects of its sustainability strategy globally, emphasizing equity, nutrition, and healthy lifestyles.
The partnership has already led to the successful launch of the “Campeonas de Sueños” program in January 2023. Through this project, part of GB’s Good Neighbor program, more than 1,100 girls from 17 soccer schools and 180 instructors in nine Central American countries received support. This initiative also included donations of official team uniforms, footballs, cones, goals, and training equipment. The “El Sueño Bimbo” project further allows a select group of talented young female soccer players from Argentina to live and train with members of FC Barcelona, helping them realize their dreams of becoming professional soccer players.
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