CONESTOGA, PA — Turkey Hill is bringing the swirl home, unveiling a new line of soft frozen desserts designed to deliver the classic soft-serve experience straight from the freezer.
The Pennsylvania-based brand announced the launch of Scoopable Turkey Hill Soft Vanilla and Chocolate & Vanilla Twist frozen desserts, a nostalgia-inspired lineup that scoops easily and mimics the smooth, creamy texture of traditional soft-serve—no cone stand required.
The new Soft Dessert line debuts with two flavors built around longtime fan favorites: Vanilla Soft and Chocolate & Vanilla Twist Soft. Company officials said both varieties are crafted to remain soft enough to scoop directly from the freezer while maintaining a premium, indulgent texture.
“Soft-serve has always been about more than just flavor—it’s about the memories and moments that come with it,” said Brittany Smith, director of marketing at Turkey Hill. She said the new products are designed to recreate that familiar joy at home, delivering a creamy experience consumers associate with summer and shared moments.
Turkey Hill said the new frozen desserts will roll out at select major retailers beginning this spring, expanding the brand’s footprint in the premium frozen dessert aisle.
The products will be available at retailers including ShopRite, Food Lion, Albertsons, Giant Carlisle, Giant Landover, Giant Eagle, Hannaford, Jewel, Winn-Dixie, Stop & Shop, Turkey Hill Minit Markets, Wegmans, and Weis, among others.
With the launch, Turkey Hill is tapping into consumer demand for comfort foods and at-home indulgences, betting that the familiar taste of soft-serve—once reserved for roadside stands and summer nights—can now become a year-round freezer staple.
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