Rita’s Italian Ice & Frozen Custard Unveils Exciting Summer Flavors and Partnerships

Rita's Kool-Aid Tropical Punch GelatiSubmitted Image

PHILADELPHIA, PARita’s Italian Ice & Frozen Custard has announced an enticing early summer lineup, featuring a new flavor and an exciting partnership that promises to delight customers. Headlining the new offerings is Rita’s Kool-Aid Tropical Punch Italian Ice, capturing the iconic taste of tropical fruits that Kool-Aid lovers cherish.

The introduction of this vibrant flavor was made possible through a partnership with Kraft Heinz’s exclusive licensing agency, Brand Central. Starting May 27, this limited-time flavor will be available at all Rita’s locations. Customers can enjoy it in various forms, including the 5-Layer Gelati, which combines Kool-Aid Tropical Punch Ice with layers of creamy Vanilla Custard, topped with rainbow sprinkles. For a refreshing twist, the Kool-Aid Tropical Punch Ice Blender drink offers a sippable treat perfect for hot days.

To sweeten the deal, Rita’s app users can earn double loyalty credits on eligible 5-Layer Gelati purchases from May 27 to July 7, with a maximum of two credits per purchase.

“This partnership is more than just a collaboration; it’s an opportunity to bring an iconic brand like Kool-Aid to life in a way only Rita’s can,” said Mark Jenkins, Vice President of Marketing at Rita’s. “By leveraging Kool-Aid’s recognizable flavor and Rita’s expertise in creating delicious frozen treats, we’re able to offer guests an unparalleled taste experience.”

Charter Foster, Senior Manager of Licensing at Kraft Heinz Company, added, “Kool-Aid embodies unapologetic fun. Teaming up with Rita’s allows us to celebrate everyday moments with bold, colorful flavors in a fun-filled atmosphere.”

As summer approaches, Rita’s also highlights its Frozen Lemonades, available in Classic Lemon, Mango, and Strawberry. These icy treats not only provide a burst of sweet flavor but also contribute to a worthy cause. From May 27 to July 7, Rita’s will donate $1 from every Frozen Lemonade sold to Alex’s Lemonade Stand Foundation (ALSF), up to $10,000. Customers can also contribute by adding their name to the Rita’s Wall of Hope with a $1 donation at their local Rita’s.

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This summer, Rita’s invites everyone to indulge in these refreshing frozen beverages, enjoy the nostalgic flavors, and support a meaningful cause.

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