PHILADELPHIA, PA — As summer temperatures climb, Rita’s Italian Ice & Frozen Custard is offering a sweet way to cool down with the return of a customer favorite: Gummy Bear Italian Ice. Back by popular demand after its successful 2023 debut, the limited-time treat features white Italian Ice infused with fruity flavors and real gummy bears, evoking playful nostalgia for warm-weather indulgence.
The reintroduction comes with a new addition designed to catch both the eye and the taste buds — the Glittery Gummy Bear Gelati. This latest creation layers Gummy Bear Italian Ice with vanilla frozen custard and tops it with shimmering Unicorn Glitter, adding a whimsical sparkle to the popular dessert.
“Rita’s is focused on creating craveable experiences that tap into nostalgia and spark joy, and the return of Gummy Bear Italian Ice is a perfect example,” said Madalyn Weintraub, Senior Director of Marketing at Rita’s. “We’re thrilled to bring it back in a new way with our Glittery Gummy Bear Gelati, a treat that amplifies everything fans love, with even more magic and visual appeal.”
Available at participating locations through August 24 or while supplies last, the Gummy Bear offerings are positioned as the ideal refreshment for long summer days. With the Glittery Gummy Bear Gelati combining creamy, fruity, and sparkly elements, Rita’s aims to elevate the frozen dessert experience and keep guests coming back for more.
Rita’s continues to lean into its strategy of delivering nostalgia-driven, limited-time flavors that encourage repeat visits and seasonal excitement — a formula that’s proving successful as temperatures and demand rise alike.
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