CLAYMONT, DE — PointClickCare, a healthcare technology leader, has partnered with Clootrack, an AI-powered customer experience analytics platform, to revolutionize its approach to customer experience (CX). By utilizing Clootrack’s advanced capabilities, PointClickCare aims to uncover actionable insights and improve their overall customer experience.
Clootrack helps organizations process vast amounts of unstructured data and perform real-time analysis. “Today’s market landscape is marked by an explosion of customer touchpoints and rapidly evolving expectations,” said Shameel Abdulla, Chief Executive Officer at Clootrack. “We are excited to work with PointClickCare to provide holistic consumer insights, empowering decision-making that stays ahead of trends and exceeds expectations.”
PointClickCare saw an opportunity to further optimize its CX analytics system by streamlining the analysis of survey responses. The goal was to move beyond labor-intensive methods and enhance efficiency and sustainability for long-term use. Clootrack’s platform allows PointClickCare to analyze data from various customer touchpoints and assess comment patterns, revealing evolving trends.
Clootrack offers a robust suite of capabilities, including data aggregation from first-party and online sources, AI-enhanced noise reduction, patented unsupervised theme detection, high accuracy, and customizable enterprise-level features. Additionally, the platform provides comprehensive support, enabling faster and more effective outcomes compared to traditional software tools.
“The ability to analyze and identify themes in customer data is pivotal to building a robust Customer Experience measurement program capable of fostering a culture of continuous improvement,” said Jenna Pepers, Customer Experience Research Manager at PointClickCare. “We chose Clootrack to consolidate all of our customer data in one platform and leverage advanced AI algorithms to detect changes proactively, ensuring we elevate the voice of our customers in real-time and ultimately support strategic organizational improvements and data-driven decision making.”
By integrating Clootrack, PointClickCare can now efficiently analyze unstructured data from diverse sources, providing comprehensive and actionable insights. This collaboration enables PointClickCare to assess customer feedback, identify trends, and make data-driven decisions that drive value, leading to greater efficiency and a deeper understanding of customer experiences.
For the latest news on everything happening in Chester County and the surrounding area, be sure to follow MyChesCo on Google News and MSN.