PHILADELPHIA, PA — The Philadelphia Phillies recently announced a multi-year partnership with GHOST®, a leading lifestyle brand known for its sports nutrition products and energy drinks. This collaboration marks GHOST® as the first “Official & Exclusive Energy Drink” of the Phillies, introducing a new wave of fan engagement and support for mental health awareness at Citizens Bank Park.
Under this new alliance, Phillies fans will enjoy GHOST® Energy drinks, including a range of flavors like Original ‘OG’, Orange Cream, and Tropical Mango, available at concession stands and kiosks throughout the ballpark. The partnership also introduces an exclusive GHOST® Energy signature cocktail, alongside fan samplings and special events aimed at energizing the fan experience during home games.
A significant component of this partnership is the support for mental health awareness through the Phillies’ “Strike Out the Stigma” initiative. GHOST® will take on the role of presenting sponsor for the initiative, which aims to promote healthy life habits and bring mental health conversations into the limelight with monthly pregame Theme Night events. These events, starting on May 4 during Mental Health Awareness Month, will feature discussions on mental health in sports, with contributions from guest speakers from both the Phillies and San Francisco Giants. In a first for the players, “Never Fightin’ Alone” t-shirts will be worn during batting practice to further emphasize the message of unity and support in mental health matters.
Ryan Hughes, Co-Founder and CMO of GHOST®, expressed personal enthusiasm for the partnership, highlighting the alignment between the brand’s commitment to authenticity and the Phillies’ community spirit. Jackie Cuddeback, Phillies Senior Vice President of Partnership Sales, Suite Sales, and Corporate Marketing, echoed this sentiment, pointing to the partnership’s potential to impact beyond the game through a shared focus on mental health awareness.
Additionally, the collaboration extends to a prominent presence for GHOST® at Phillies home games, with strategic signage placements and the designation of GHOST® as the Presenting Partner of Phillies Arrivals on social media, showcasing player arrivals throughout the season.
This partnership not only enhances the game day experience with innovative energy drink options but also leverages the platform of professional sports to address the critical issue of mental health, sending a powerful message that fans, and the wider community, are ‘Never Fightin’ Alone’.
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