WYOMISSING, PA — PENN Entertainment, Inc. (Nasdaq: PENN) is deepening its integration with the ESPN brand by launching FanCenter, a new personalized hub within the ESPN BET Sportsbook. The feature, set to debut this summer, is designed to deliver a more tailored betting experience by linking users’ fantasy football rosters, betting preferences, and favorite teams into a unified platform.
Powered by ESPN and PENN’s account-linking technology, FanCenter aims to blend sports betting with fantasy play and media consumption. The feature provides bettors with a curated “For You” page highlighting player props, game lines, and parlay options relevant to users’ ESPN App favorites, fantasy rosters, and previous wagers.
A standout addition is the Fantasy Bet Builder, which automatically serves up betting markets aligned with users’ fantasy football teams. Users can back their rosters with just a few taps, simplifying the crossover between fantasy play and sportsbook action. The feature also integrates player stats and trends to help inform betting decisions.
ESPN BET is also introducing a new Find a Bet icon within the ESPN Fantasy app. This allows users to view markets tied to their fantasy team and instantly build their bet slip in ESPN BET. With more than 13 million players last season, ESPN Fantasy Football remains the leading fantasy sports app in the U.S.
“FanCenter introduces a completely new level of personalization for ESPN BET players and represents our biggest product leap yet,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment. “It taps into our players’ fandom in smart, creative ways while connecting seamlessly with ESPN’s industry-leading fantasy football platform.”
Mike Morrison, Vice President of ESPN BET and ESPN Fantasy, added, “FanCenter is the perfect combination of fandom, fantasy and personalized betting… served in a way that nobody else in the market can.”
FanCenter will also include access to ESPN BET’s Mint Club promos and rewards, enhancing user engagement through loyalty incentives. All new product rollouts remain subject to applicable regulatory approvals.
The launch comes ahead of the NFL season, positioning PENN to capitalize on peak betting activity and further distinguish its offering in the crowded U.S. sports betting landscape.
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