WYOMISSING, PA — PENN Entertainment, Inc. (Nasdaq: PENN) recently announced the appointment of Aaron LaBerge as its Chief Technology Officer (CTO), effective July 1, 2024. LaBerge, who brings over two decades of experience from The Walt Disney Company, is set to lead PENN’s technology strategy and execution, marking a significant step for the company as it navigates the intersection of technology, gaming, and interactive entertainment.
LaBerge’s career at Disney, coupled with a tenure as a technology entrepreneur, positions him uniquely for the challenges and opportunities at PENN Entertainment. During his time with Disney and ESPN, LaBerge was instrumental in leveraging technology to enhance storytelling, drive innovation, and deliver exceptional consumer experiences in media. His leadership at ESPN was particularly notable, where he spearheaded numerous digital initiatives that cemented ESPN’s reputation as a leader in digital sports media.
At PENN Entertainment, LaBerge will be at the helm of the company’s technological direction, overseeing a multinational team of technologists and spearheading the Interactive division. His role is critical as PENN strives to redefine the sports and gaming fan experience through innovative platforms like ESPN BET, a testament to the company’s ambitious vision for integration within the sports entertainment landscape.
This appointment is not just a personnel change but highlights a broader industry trend where technology and digital innovation are becoming indispensable to the growth and transformation of traditional entertainment and gaming companies. LaBerge’s extensive background in developing consumer-facing digital products and his expertise in managing complex technology infrastructures will be invaluable as PENN Entertainment seeks to expand its digital footprint and enhance its offerings in an increasingly competitive market.
The significance of LaBerge’s move to PENN Entertainment also reflects the industry’s push towards more immersive and interactive fan experiences, leveraging technology to bridge the gap between traditional gaming, sports betting, and media consumption. This strategic hire signals PENN Entertainment’s commitment to staying at the forefront of technological advancements in the gaming and entertainment sectors.
With his passion for engineering, technology, and sports, LaBerge embodies the synergy between technical acumen and consumer-centric product development. His leadership is expected to drive PENN Entertainment’s technological strategies forward, ensuring the company not only meets but exceeds the evolving expectations of today’s digital-savvy consumers.
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