NEW HOLLAND, PA — New Holland, a brand under CNH (NYSE: CNH), has announced a partnership with Bluewhite to integrate autonomous technology into its tractors. This collaboration aims to bring fully autonomous operations to orchards, vineyards, and other specialty crop farms across North America.
“Bluewhite has proven to be the leader in terms of implementing autonomy in the specialty crops space, a market in great demand for this type of innovation,” said Carlo Lambro, Brand President of New Holland. “The integration of Bluewhite into our technology stack allows our customers to access much-needed autonomous technology in an attainable aftermarket solution.”
Bluewhite, previously known as Blue White Robotics, specializes in autonomous farm solutions driven by AI and advanced sensor technology. The company helps permanent crop growers manage fleets and data more efficiently, ultimately increasing productivity. With operations in Tel Aviv and Fresno, California, Bluewhite currently supports over 20 leading crop growers across 150,000 acres in the U.S.
This partnership aligns with New Holland’s strategy to expand autonomous solutions across its product range, focusing on specialty crops. The initiative builds on CNH’s previous acquisitions of Raven, Augmenta, and Hemisphere, which bolster New Holland’s offerings for row crop and broad-acre farmers. Bluewhite’s technology addresses labor shortages and rising operational costs in the specialty crop market, with the potential to reduce costs by up to 85% through savings in inputs, labor, and maintenance.
The partnership includes a three-phase, multi-year plan to develop and integrate Bluewhite’s technology into New Holland’s portfolio. Starting immediately, select New Holland dealers in the western U.S. will sell, distribute, and service Bluewhite’s aftermarket kits for existing tractors. Order writing will begin in summer 2024, with plans for regional and global expansion to follow. New Holland and Bluewhite are also exploring factory-installed solutions for future applications.
This collaboration signifies a major step forward in bringing advanced autonomous technology to the agricultural sector, promising greater efficiency and cost savings for farmers.
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