DENVER, PA — Morphy Auctions has announced the addition of Rich Penn, a distinguished figure in the world of auctioneering, to its team. Penn assumes the role of Market Development Officer, a position created to leverage his expertise in antique advertising and his proven track record in auction marketing. Operating from Waterloo, Iowa, Penn will collaborate with Morphy’s marketing team to integrate cutting-edge technology into the auction process, while also engaging directly with consignors across a range of collectible categories.
Rich Penn brings to Morphy Auctions a wealth of experience as the CEO of the esteemed Rich Penn Auctions, celebrated for its focus on collectors and recognized with over 50 awards from various industry bodies. Underlining the synergy between their operations, Penn emphasized the shared values of customer-centric service and integrity that have defined both auction houses. “Our companies are known for their integrity and attentive customer service. We do things in a first-class manner or not at all,” stated Penn.
Dan Morphy, founder and president of Morphy Auctions, highlighted the longstanding relationship and mutual respect between himself and the Penns, praising their sophisticated marketing approach and commitment to excellence in customer dealings. This partnership promises to enrich the auction house’s offerings and client interactions significantly.
In addition to his duties with Morphy’s, Penn will oversee the transition of Rich Penn Auctions away from traditional cataloged auctions towards online-only timed auctions, marking a strategic pivot in their business model. The culmination of this collaboration will see Morphy’s auctioning Rich and Sharon Penn’s personal collection in Las Vegas come December, an event that Penn regards as a testament to their trust in Morphy’s stewardship.
This alliance signals Morphy Auctions’ ambition to refine its market development strategies and expand its reach within the collector community through innovative practices and personalized service. With Penn’s appointment, the auction house is poised for greater success in attracting high-value consignments and achieving superior results for its clients.
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