LITITZ, PA — Listrak has unveiled Experience Builder, a no-code tool designed to help marketers create dynamic, personalized on-site pop-up experiences without the need for coding expertise. Tailored to enhance list growth, the tool empowers teams to collect valuable first-party data, optimize audience segmentation, and drive revenue growth through customized customer interactions.
Built with user-friendliness in mind, Experience Builder offers a drag-and-drop editor that enables marketers to create, test, and launch high-converting pop-ups like entrance prompts, sticky buttons, and exit-intent messages in minutes. It also features a library of customizable pre-built templates, providing immediate and adaptable solutions to meet various marketing objectives.
The platform’s advanced targeting capabilities leverage AI-powered technology and real-time first-party data, ensuring personalized, context-aware experiences for each site visitor. This capability allows brands to deliver precise messaging tailored to individual behavior and preferences, fostering stronger conversion rates.
“In nearly every conversation with clients, one theme consistently comes up: ‘Help me grow my email and SMS list faster,’” said Ross Kramer, CEO of Listrak. “My guidance: mobile pop-ups are the single biggest thing that marketers should obsess over for new customer acquisition. With Experience Builder, marketers can create person-first experiences that go beyond generic pop-ups, reaching the right person with the right message at the exact right moment.”
The tool was developed in response to shifting industry dynamics, particularly the increasing importance of first-party data in a post-cookie world. Experience Builder streamlines the collection and activation of critical zero- and first-party data, empowering brands to refine customer engagement strategies and boost conversion outcomes.
Proprietary insights from Listrak highlight the critical need for early customer engagement, revealing that 60 percent of a retailer’s new customer revenue occurs within the first year of a customer’s initial purchase. Additionally, data shows that if a customer is inactive for more than 12 months, 85 percent are unlikely to return.
Listrak’s Experience Builder demonstrates a commitment to helping retailers maximize customer acquisition and retention through innovative tools designed for the evolving marketing landscape.
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