LITITZ, PA — Listrak has expanded its app for Shopify, targeting high-growth enterprises by delivering superior marketing capabilities. This update bolsters marketers’ ability to leverage first-party customer data, enhancing personalization across various channels like email, mobile, and push notifications.
Listrak has integrated with Shopify Server Pixel data, joining a select group of trusted apps. This advancement empowers users to perform precise segmentation and automation, driving engagement and sales. Ross Kramer, CEO of Listrak, emphasized, “Today’s announcement is great news for brands on Shopify. Our enhanced integration ensures marketers have access to more data, analytics, and tools.”
Key features include AI Identity Resolution, which unifies customer profiles for targeted marketing; AI-Powered Predictive Segmentation, which refines messaging based on purchase likelihood; and AI-Driven Product Recommendations, which suggest the most relevant products. Additionally, real-time data sync and automated coupon generation streamline marketing efforts.
Leah Beitler, VP of Partnerships at Listrak, stated, “Listrak and Shopify together create the ultimate marketing powerhouse, preparing merchants for what’s next in e-commerce.” This collaboration aims to elevate customer experiences and increase lifetime value, positioning Listrak as a vital tool for enterprises seeking growth in the dynamic e-commerce landscape.
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