LITITZ, PA — Listrak has integrated Recharge subscription data into its marketing platform, giving e-commerce retailers the ability to automatically target customers around subscription changes and use that activity across email, text messaging and onsite campaigns as the company expands its personalization capabilities.
The integration sends Recharge events directly into Listrak, allowing retailers to trigger marketing messages when customers start, pause, cancel or reactivate subscriptions, according to the companies.
Marketers can also automate communications around upcoming orders, successful charges, product swaps, changes in delivery frequency, bundle modifications and one-time product additions.
The integration extends to gift purchases and redemptions, allowing retailers to use gifting activity to reach customers beyond their existing subscriber base.
Subscription information can also be combined with other customer behavior tracked through Listrak. Retailers can use those data to refine audience targeting and personalize campaigns including cart abandonment, product replenishment and back-in-stock notifications.
The companies are positioning the integration around retention and repeat purchases, particularly for retailers that rely on recurring subscription revenue.
“Subscription customers are often the highest-value shoppers in e-commerce,” Listrak co-founder and Chief Executive Officer Ross Kramer stated. He added that combining the platforms creates additional opportunities to improve subscriber engagement and generate revenue throughout the customer lifecycle.
Recharge co-founder and Chief Executive Officer Oisin O’Connor pointed to personalization across individual subscription events as the primary benefit for marketers.
The integration adds subscription activity to the customer data Listrak already uses to coordinate marketing across email, SMS and onsite channels.
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