Lincoln Financial Group Appoints Brian Kroll as EVP, Head of Retail Life and Annuity Solutions

Lincoln Financial Group

RADNOR, PALincoln Financial Group (NYSE: LNC) has announced the appointment of Brian Kroll as Executive Vice President, Head of Retail Life and Annuity Solutions, effective May 16, 2024. Reporting to Chairman, President, and CEO Ellen Cooper, Kroll will join the company’s Senior Management Committee.

Kroll will oversee all aspects of Lincoln’s Life Insurance and Annuity businesses. His responsibilities include product manufacturing, underwriting, new business, inforce operations, and strategic planning.

“In our at-scale Life and Annuity businesses, we continue to focus on increasing profitable growth as we realign our product mix to achieve more stable cash flows and higher risk-adjusted returns,” said Cooper. “Brian has a proven track record in our industry and here at Lincoln, and his deep expertise and collaborative leadership style will add tremendous value as we take our core competitive advantages in product manufacturing and our differentiated customer service to the next level. As an industry veteran, Brian has been serving as an advisor to our senior management team as we have evolved our strategies in these two businesses, and we’re thrilled that he will officially rejoin the Lincoln team as we shift into execution.”

With over 30 years of industry experience, Kroll previously spent 18 years at Lincoln in various leadership roles, most recently leading the Annuity business until 2022. During his tenure, he was instrumental in developing products that delivered high risk-adjusted returns in varying market conditions. He launched Lincoln’s registered index-linked annuity (RILA) product category and expanded its fixed indexed annuity offerings.

Before his time at Lincoln, Kroll held senior product management and actuarial roles at MetLife, Manulife, and SunLife. He has served on executive committees and advisory boards for the American Council of Life Insurers (ACLI) and LIMRA, as well as the Corporate Advisory Council of the International Association of Black Actuaries. At Lincoln, he was an executive sponsor of the company’s Latino Business Resource Group.

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“I’m excited to return to this great organization to drive execution of the strategic realignment of Lincoln’s Life and Annuity businesses,” said Kroll. “I look forward to partnering with the leadership team as we focus on growing profitably across a balanced set of products with strong customer value propositions, which also meet the profitable growth objectives that support the company’s long-term value creation.”

John Kennedy, EVP, Chief Distribution and Brand Officer, continues to lead the distribution of Lincoln’s Retail Life and Annuity Solutions products and will work closely with Kroll. This partnership reflects the strategic importance of the role.

Matt Grove, who was previously responsible for Lincoln’s wealth management and insurance solutions businesses, will serve as an advisor during the transition period following the May 6, 2024, close of Lincoln’s wealth management transaction with Osaic, Inc.

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