PHILADELPHIA, PA — LevLane Advertising, one of Philadelphia’s oldest independent, full-service advertising agencies, has made waves by becoming a finalist for the highly esteemed Public Relations Society of America’s (PRSA) 2024 Anvil Awards. The Anvil Awards laud the best public relations tactics and campaigns annually, representing the highest performance standards in the industry.
LevLane’s nomination falls under the “Feature Article” category, spotlighting the team’s collaboration with Dr. Karla Loken, an OBGYN specialist. Together, they addressed the gender biases prevalent in women’s health advertising, resulting in an original article published in “Femtech Insider.”
Liz Weir, Chief Marketing Officer at LevLane and co-author of the article, said, “We’re on a mission to stir a thought-provoking conversation that challenges the status quo in women’s health issues. It’s beyond time to remove these arbitrary barriers and stigmas.”
The piece, “‘Kegels,’ Vaginas, and Vulvas, Oh My!: Why does Meta STILL think ‘Kegels’ is a dirty word?”, positioned both Loken and Weir as thought leaders in the women’s health sector. It not only supported LevLane’s reputation as an advocate for gender equality in marketing and advertising but also addressed the censorship of words like ‘vagina,’ ‘vulva,’ ‘pelvic muscles,’ ‘menopause,’ and ‘period pain’ by tech giants.
“We need to be able to educate and reach women about their healthcare options using real words,” stated Loken, emphasizing the importance of open and honest communication in healthcare advertising.
The Anvil Awards’ judging process involved a comprehensive peer review of entries across 89 categories by a panel of communications community experts, C-suite executives, academics, and seasoned practitioners. LevLane’s team, led by Weir and including Kevin Dunn, Lauren Stralo, Lauren Hepburn, Kelly Ryan, Katie Gavin, Michele Burns, and Dr. Karla Loken, contributed to the project.
The nomination of LevLane for the Anvil Awards not only underlines the agency’s commitment to challenging industry norms but also sets a precedent for other firms to follow suit in addressing gender bias in advertising. As the industry continues to evolve, such initiatives are likely to play a pivotal role in shaping its future.
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