PHILADELPHIA, PA — In the heart of the mid-Atlantic, a new rum revolution is happening. KLYR Rum, launched in 2021, has seen swift growth in Pennsylvania and along the eastern seaboard. The brand is now aiming to extend its reach and become a household name in the super-premium rum sector.
Acknowledging the increasing demand for spirits that both taste good and meet modern health-conscious consumer demands, KLYR Rum is more than just a new player in the alcohol industry. It’s a game-changer. The idea, according to Keith Krem, COO of KLYR Rum, was to create a crystal rum that combined the purity of vodka with the characterful features of traditional rum. The result is KLYR, an ultra-smooth, versatile spirit with zero grams of sugar and carbs.
The secret to KLYR’s game-changing rum is in the distillation process. The rum is distilled twelve times, filtered eighteen times, and made using water from the pure aquifers of central Pennsylvania. All this ensures a product devoid of additives, sweeteners, and GMOs, offering gluten-free purity in every drop.
Head distiller Lexi Close, representing a new, diverse generation of spirit makers, led the tireless crafting of KLYR Rum. Her relentless pursuit of smoothness and purity, combined with innovative thinking, has resulted in a rum that stands apart from the crowd.
And it’s not just the rum that’s novel. KLYR recently introduced two lines of ready-to-drink (RTD) canned cocktails. At 4.5% and 6.5% ABV, these drinks are designed to be more sessionable, less sweet, and offer a refreshing alternative to the typically sugary, carbonated RTDs in the market. Available in a range of natural flavors, the sleek packaging and modern design set KLYR’s RTDs apart.
KLYR’s low ABV RTD is a light, uncarbonated elixir with only 99 calories. With flavors like neutral, tangerine, cucumber, and mint, this drink offers a fresh alternative. The higher ABV RTD, with only 190 calories, offers bolder flavors like berry lemonade, orange, pineapple, and tropical fruit.
As spring and summer roll around, the KLYR brand will be making appearances at numerous festivals along the Pennsylvania and New Jersey coasts. The company intends to increase awareness and develop a devoted fan base by encouraging “liquid-on-lips” trials with consumers.
With its unique approach to rum making, KLYR is an exciting addition to the super-premium rum sector. Offering a clean and refined taste experience, it’s well-poised to become a favorite among rum aficionados. KLYR is not just a new rum brand; it’s a revolution in the making.
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