Innovative eCommerce Agency Noticed Rebrands as UN/COMMON, Aiming to Redefine DTC Marketing


ARDMORE, PA — Noticed, a leading Direct-to-Consumer (DTC) eCommerce and marketing agency, has rebranded itself as UN/COMMON. The rebranding is a significant step in the company’s quest to become the top omnichannel, multi-service partner for mid-market and enterprise eCommerce brands.

Since its inception as one of the pioneering Shopify Plus partners globally, Noticed has consistently stood out as an innovator in the eCommerce domain. The evolution into UN/COMMON reflects the company’s commitment to providing comprehensive, avant-garde solutions that cater to its clients’ dynamic needs.

The official statement from the company regarding the rebranding emphasizes its purpose: to redefine agency relationships and address the challenges in the increasingly crowded DTC market.

As customer acquisition costs rise and customer lifetime value declines, many brands are grappling with sustainable and profitable growth. UN/COMMON aims to fill this gap by offering holistic solutions under one umbrella, including go-to-market strategy, digital transformation, data analytics, creative, performance marketing, conversion optimization, and retention.

“UN/COMMON is more than a name; it’s our promise to think and work differently, to be proactive in an often reactive industry,” the statement read. “Our goal is to repair the broken DTC playbook in the agency world, integrating different channels to reduce Customer Acquisition Cost (CAC) and maximize Customer Lifetime Value (LTV).”

Rebranding isn’t just about changing a company’s name or logo—it’s a strategic endeavor to redefine a company’s identity and direction. For UN/COMMON, this rebranding signifies a shift towards a more integrated and comprehensive approach to serving its clients, challenging the status quo in the agency ecosystem.

This change could have significant implications for the DTC market. By offering a more holistic suite of services, UN/COMMON could potentially change how brands approach their marketing strategies, leading to more sustainable and profitable growth. On the flip side, the rebranding could also pave the way for increased competition among agencies, spurring them to innovate and offer more comprehensive solutions.

As the UN/COMMON embarks on this new chapter, industry observers will be watching closely to see how its new identity shapes its future and impacts the broader DTC landscape.

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