PHILADELPHIA, PA — In case you missed it, Stateside Brands recently announced the launch of Super Lyte, a vodka-based ready-to-drink beverage, as it expands its product lineup following the growth of its Surfside brand.
The company said Super Lyte is a non-carbonated vodka and electrolyte-style beverage with 4.5% alcohol by volume, 90 calories, and no sugar.
Stateside said the product is designed to reflect consumer demand for lighter, flavored alcoholic drinks and is inspired by traditional sports drink flavors.
“We have been ideating and developing Super Lyte for over two years, after identifying a growing trend from consumers who enjoy mixing sports drinks with vodka,” said Matt Quigley, president and co-founder of Stateside Brands.
The product will be available this spring in more than 20 states across the East Coast and Midwest, the company said.
Super Lyte will be sold in an eight-pack variety format that includes four flavors: fruit punch, orange, lemon lime, and blue chill.
Stateside said the beverage will be distributed through liquor stores, bars, restaurants, and entertainment venues, including sports stadiums and music venues.
The company said Super Lyte will debut publicly on March 26 during the Philadelphia Phillies home opener at Citizens Bank Park.
Super Lyte will carry a suggested retail price of $19.99 per eight-pack and will also be available through direct-to-consumer sales in select markets.
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