ARDMORE, PA — In an era when corporate reputations can crumble within minutes on social media, Gregory FCA has teamed up with AI firm Melior to launch CrisisCalm — a groundbreaking AI-powered platform designed to transform crisis communications.
CrisisCalm is positioned as the first solution of its kind to deliver end-to-end, real-time crisis response capabilities, arming communicators with a comprehensive suite of messaging tools precisely when they need them most.
The urgency is clear. A study by Freshfields LLP reveals that, on average, companies take 21 hours to issue a public statement during a crisis — despite nearly one-third of crises becoming global news within an hour, and two-thirds within the first 24 hours. That lag leaves organizations vulnerable to reputational damage, erosion of stakeholder trust, and a potential plunge in enterprise value.
Developed by seasoned communication strategists with over three decades of high-stakes reputation management expertise, CrisisCalm provides customized crisis playbooks for virtually any scenario — from legal and regulatory issues to cybersecurity breaches and unexpected catastrophes. Its AI engine delivers tailored press releases, internal memos, stakeholder matrices, town hall scripts, and social media statements in real time, eliminating reliance on outdated static manuals.
“Reputation is an enterprise asset. But in a crisis, it’s the first thing at risk. Speed, transparency, and accuracy are non-negotiable in a crisis,” said Greg Matusky, Founder and CEO of Gregory FCA. “But they’re hard to achieve when under duress or attack.”
The power behind CrisisCalm lies in its advanced AI capabilities, trained on thousands of real-world incidents. Unlike generic AI tools, this platform is fine-tuned specifically for crisis communication, delivering audience-ready, company-specific messaging instantly.
“This is communications-specific AI built for the boardroom, the newsroom, and every room,” said Heather Crowell, Executive Vice President of Strategic Communications and Growth at Gregory FCA. “With CrisisCalm, communicators become indispensable. They no longer have to chase the response; they shape it.”
One of the most innovative features of CrisisCalm is its ability to pre-train on a company’s unique DNA — from its products and mission to tone and stakeholder relationships. This ensures that responses remain authentic and on-brand, even during high-pressure situations.
By equipping communicators with real-time, AI-driven support, CrisisCalm empowers them to lead decisively, mitigate risk effectively, and safeguard their organization’s reputation long after a crisis subsides. With this launch, Gregory FCA and Melior are setting a new standard in crisis management, giving companies the tools to respond with confidence and precision when it matters most.
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