PHILADELPHIA, PA — Gopuff is expanding its roster of celebrity-backed consumer products with Jefferey Park, a limited-production wine brand developed with entertainer Common and Argentine winemaker Karim Mussi and sold through the Philadelphia-based delivery company and BevMo! stores.
The brand is launching with Jefferey Park Pinot Noir 2024, priced at $19.99 for a 750-milliliter bottle, with prices varying by market. The wine is available through Gopuff and at select BevMo! locations.
The partnership extends Gopuff’s strategy of using its retail and delivery infrastructure to bring talent-driven consumer brands to market. The company has previously worked on products tied to Tom Brady, Cole Palmer and Alix Earle.
Common developed Jefferey Park with Mussi, founder and winemaker of Argentina’s Altocedro. The wine is sourced from Altocedro’s estate vineyard in La Consulta, a subregion of Mendoza’s Valle de Uco.
The Pinot Noir comes from 27-year-old clone 777 vines. It was fermented using native yeasts and aged for 12 months in neutral French oak barrels.
Common worked with Mussi on the blend and flavor profile during the product-development process.
“We took our time getting this Pinot Noir just right, and I’m really proud of what we created together,” Common said.
The Jefferey Park name comes from a park near Common’s childhood home on Chicago’s South Side. Formally known as Stony Island Park, the location was part of his childhood and provided the branding concept for the wine.
For Gopuff, the launch adds another exclusive or collaborative product to a business that combines digital ordering with its own fulfillment and delivery network.
“Jefferey Park is the result of what happens when great creators, world-class craftsmanship and Gopuff’s infrastructure and scale come together,” Tyler Stewart, Gopuff’s head of marketing, said.
Jefferey Park Pinot Noir is limited to customers 21 and older.
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