PHILADELPHIA, PA — FullThrottle Technologies, LLC has announced the appointment of Kerri Boyle as Director of Audience Activation. With a rich background in digital media spanning over a decade, Boyle is set to spearhead the company’s efforts in optimizing paid media campaigns and leveraging first-party data for unparalleled campaign performance.
Boyle transitions to FullThrottle Technologies from National Cinemedia, where her role as Director of Digital Ad Operations saw her managing an array of programmatic initiatives and leading strategies across digital, social, and digital out-of-home platforms. Her expertise in media analytics, campaign management, and strategic optimizations has consistently driven return on investment and maximized campaign outcomes throughout her career.
At fullthrottle.ai, Boyle will take the helm of the Audience Activation team, tasked with pushing the envelope in paid media strategies. Her focus will be on utilizing first-party data to craft campaigns that not only meet but exceed performance expectations. This approach aims to ensure that campaigns are effective and precisely targeted, a critical factor in today’s rapidly evolving digital landscape.
Boyle’s responsibilities will extend to collaborating closely with the Sales, Product, and Data teams at FullThrottle Technologies. This collaborative effort is designed to refine and innovate the company’s offerings, keeping it at the forefront of audience activation strategies. Her experience in scaling teams and managing complex digital media strategies positions her as a key player in driving FullThrottle Technologies’ growth trajectory.
Louis DiGiacomo, VP of Product at fullthrottle.ai, expressed his excitement about Boyle joining the team. “Kerri’s depth of experience in digital media and her proven track record in leading successful teams make her an invaluable addition to FullThrottle Technologies,” said DiGiacomo. “Her appointment marks a significant milestone for our company as we continue to expand our capabilities and deliver unmatched services in audience activation.”
Boyle’s arrival at FullThrottle Technologies comes at a time when the importance of precise, data-driven audience targeting has never been more pronounced. As companies seek to maximize the impact of their advertising dollars, the role of audience activation specialists like Boyle becomes crucial in navigating the complexities of digital media and delivering results that resonate with clients and their target audiences.
For the latest news on everything happening in Chester County and the surrounding area, be sure to follow MyChesCo on Google News and MSN.