LANCASTER, PA & NEW YORK, NY — Faithward Capital has introduced a new investing platform that integrates artificial intelligence with biblically aligned investment strategies, partnering with IDX Advisors to deploy its Illumyn™ Watchtower research system.
Illumyn is positioned as a next-generation faith-based research tool, offering real-time transparency, personalized screening, and conviction-driven insights. Unlike traditional static exclusion models, the platform enables investors and advisors to customize portfolios, apply direct indexing, and leverage tax optimization strategies while aligning with biblical values.
“Investing should reflect the values of our clients while meeting their financial goals,” said Adrian Young, CEO of Faithward Companies. “By integrating Illumyn into our platform, we are equipping advisors with cutting-edge tools that bring unprecedented clarity, customization, and tax efficiency to biblically responsible investing.”
The system provides AI-powered analysis across key moral and ethical themes, allowing investors to apply personalized classifications and conviction-based overrides. The goal is to help advisors build portfolios that not only meet performance benchmarks but also reflect the faith priorities of each client.
Andrew Swan, CEO of IDX Advisors, said the launch marks a shift in values-based investing. “Illumyn was built to move faith-based investing beyond static screens and into a new era of AI-driven, transparent, and customizable solutions. Faithward is leading the way in delivering that vision to their advisors and clients.”
Faithward Capital’s new platform underscores the growing demand for personalized and values-oriented investment solutions, positioning the firm at the intersection of faith, finance, and financial technology.
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