WILMINGTON, DE — Factors.ai, a B2B demand generation platform, announced a new integration with LinkedIn’s Company Intelligence API, becoming an official LinkedIn Marketing Partner for B2B Attribution & Analytics. The partnership gives marketers deeper visibility into how LinkedIn interactions influence the entire buyer journey — from first impressions to closed deals.
Through this integration, marketers can now access company-level LinkedIn insights — including both organic and paid engagement data — and combine them with other intent signals inside the Factors.ai platform. This unified view helps teams track how LinkedIn touchpoints contribute to website visits, meetings, opportunities, and revenue, capturing early research and view-through engagement often missed by last-click attribution models.
“Marketers can finally connect the dots between LinkedIn engagement and real business outcomes,” the company said in its announcement. “By aligning organic and paid insights with revenue impact, we’re helping B2B teams measure what truly moves the needle.”
The platform also allows users to build LinkedIn audiences based on engagement behavior and sync them directly into Campaign Manager — eliminating manual uploads and enabling intent-based targeting. Automated alerts notify sales teams when prospects show signs of purchase intent, supporting timely and personalized outreach.
Early adopters of the integration have reported measurable performance gains, including up to 3.6 times more companies reached, four times higher engagement, 75 percent more marketing-qualified leads (MQLs) influenced, 96 percent more sales-qualified leads (SQLs) influenced, and a 43 percent reduction in cost per acquisition.
By combining LinkedIn’s vast professional network data with Factors.ai’s advanced attribution tools, the collaboration aims to redefine how B2B marketers measure influence and convert engagement into revenue.
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