BROOMALL, PA — Factor4 has integrated its gift card and loyalty technology with ERPLY’s cloud-based retail platform, expanding the Broomall company’s distribution capabilities and allowing merchants to manage physical and digital gift cards across in-store and online sales channels.
The partnership gives retailers using ERPLY access to Factor4’s gift card processing services through their existing point-of-sale systems, eliminating the need to manage separate gift card transactions across physical stores and supported ecommerce channels.
The integration supports gift card purchases, redemptions and real-time balance inquiries, allowing customers to use gift cards across participating retail channels.
For Factor4, the agreement extends its technology into ERPLY’s retail software ecosystem, which serves businesses ranging from independent stores to multi-location and enterprise retailers.
ERPLY provides cloud-based software for point-of-sale transactions, inventory management, ecommerce, customer relationship management, reporting and multi-store operations.
By connecting gift card processing with those functions, the companies aim to simplify transaction management while giving retailers another means of generating sales and encouraging repeat purchases.
“Partnering with ERPLY gives us another opportunity to bring Factor4’s gift card and loyalty technology to multi location retailers through the platforms they already use to operate their businesses,” Factor4 Chief Executive Officer Dan Battista said.
The integrated system allows merchants to issue traditional physical gift cards and electronic gift cards, known as eGift cards, while processing transactions through Factor4’s platform.
Customers can redeem gift cards at physical retail locations or through supported online purchasing channels, with balance information available in real time.
The arrangement also centralizes gift card sales, redemption and balance management within the retailers’ existing technology environment.
For merchants operating multiple locations, the integration is intended to provide consistent gift card functionality across stores and digital storefronts.
“Integrating with Factor4 gives ERPLY merchants another powerful tool to engage their customers and create a seamless gift card experience across their sales channels,” said Robert Jacob, ERPLY’s vice president of operations.
Jacob said the partnership is intended to support customer retention and repeat business by making gift cards available through multiple purchasing channels.
Gift card transactions will be processed through Factor4’s platform, which provides the underlying technology for issuing, tracking and redeeming stored-value cards.
The partnership expands Factor4’s presence in retail point-of-sale software while adding gift card functionality to ERPLY’s existing suite of merchant management tools.
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