PHILADELPHIA, PA — Dunkin’ is betting that protein-packed drinks and star power are the right fuel to start 2026, unveiling a sweeping winter menu refresh that introduces Protein Milk across its beverage lineup and a high-profile collaboration with global music star Megan Thee Stallion.
The brand announced that Protein Milk is now available nationwide, allowing customers to add protein to a wide range of drinks — from coffee and lattes to matcha and Refreshers — without changing their usual routine. The move anchors a broader menu update that also includes new seasonal beverages, food items, and a value-focused $5 Meal Deal.
To spotlight the launch, Dunkin’ teamed up with Megan Thee Stallion, a three-time GRAMMY Award winner, for a new national campaign titled “Dunk N’ Pump.” The ads introduce Megan’s playful alter ego “Pro-Tina,” leading a jazzercise-inspired workout powered by Dunkin’ Protein Refreshers and set to an original track created exclusively for the brand.
At the center of the collaboration is Megan’s Mango Protein Refresher, a tropical mango drink blended with Protein Milk. The new protein-forward beverages each deliver 15 grams of protein in a medium size and include Strawberry Protein Refreshers, Caramel Chocolate Iced Protein Lattes, Almond Iced Protein Matcha Lattes, and an Iced Protein Latte with Sugar-Free Vanilla — Dunkin’s first sugar-free vanilla syrup.
“Whether you’re drinking it to boost your fitness routine or just to power through a busy day, it’s the perfect drink for any occasion,” Megan Thee Stallion said in a statement announcing the partnership.
Dunkin’ executives framed Protein Milk as a flexible add-in rather than a niche offering. Jill Nelson, the company’s chief marketing officer, said the goal was to let guests customize familiar drinks with added protein without altering the flavors they already enjoy.
The protein push extends beyond the menu. Dunkin’ is rolling out limited-edition merchandise through its Dunk N’ Pump collection, available at https://www.dunkinrunsonmerch.com, and partnering with Bala on a $65 run of branded Bala Bangles launching January 12 at https://www.shopbala.com/dunkin-bala-bangles. The brand is also teaming with [solidcore] studios for early-morning workout classes powered by Dunkin’ from January 14 to 16.
Alongside the protein lineup, Dunkin’ is debuting new seasonal drinks and treats, including the Caramel Chocolate Shakin’ Espresso, Cocoa Cloud Latte, Berry Moonlight Daydream Refresher, and a Golden Chocolate Donut filled with golden fudge. Sweet Black Pepper Bacon is also returning for a limited time across breakfast sandwiches, Wake-Up Wraps, and Snackin’ Bacon.
Value-conscious customers will see a new $5 Meal Deal, which includes a Wake-Up Wrap, hash browns, and a medium hot or iced coffee.
Dunkin’ Rewards members will have access to rotating promotions through late February, including discounted Protein Refreshers, bonus points on espresso and protein beverages, and special offers tied to National Protein Day. Enrollment is available through the Dunkin’ app or at https://www.dunkinrewards.com.
With Valentine’s Day offerings still to come later this winter, Dunkin’ signaled that its protein-fueled start to 2026 is only the first wave of limited-time releases planned for the new year.
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