PHILADELPHIA, PA — Dunkin’ is taking fans over the rainbow this season with a collaboration as bold as it is whimsical. Teaming up with Universal Pictures’ Wicked: For Good, the coffee chain has launched an exclusive lineup of drinks, treats, and limited-edition merchandise that brings the magic of Oz to life — just in time for the film’s November 21 theatrical debut.
The nationwide Dunkin’ x Wicked collaboration features a menu infused with fantasy and color, headlined by the Wicked Green Matcha, a brown sugar and toasted almond twist on Dunkin’s classic iced latte, and the Wicked Pink Refresher, a sparkling blend of strawberry, dragonfruit, and blueberry flavors. Rounding out the collection are Wicked MUNCHKINS®, donut hole treats dressed in pink and green glaze inspired by the film’s lead characters, Elphaba and Glinda.
Adding to the fanfare, Dunkin’ released a playful behind-the-scenes short starring Wicked leads Cynthia Erivo and Jonathan Bailey, who imagine what would happen if the world of Oz “ran on Dunkin’.” The humorous spot blurs the line between movie magic and caffeine-fueled creativity, serving as a nod to the energy of both the brand and its fans.
“The result is a collaboration that’s playful, creative — and in true Boston fashion, wicked good,” said Jill Nelson, chief marketing officer at Dunkin’. “Partnering with a story that means so much to fans everywhere gave us the chance to have a little fun with our own world, too.”
The partnership also extends beyond the menu. Dunkin’ has unveiled a limited-edition merch collection available at select locations, including collectible MUNCHKINS® tins, pink-and-green tumblers, and themed straw toppers and cup sleeves. Each item pays homage to the musical’s beloved characters and timeless message of friendship and self-discovery.
As Wicked: For Good takes its final bow on the big screen, Dunkin’ is offering fans a way to sip, snack, and celebrate the spirit of Oz — one wickedly good cup at a time.
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