PHILADELPHIA, PA — DMi Partners has been recognized as an official TikTok Partner. The company, known for its award-winning affiliate and influencer marketing services, can now offer clients advanced tools, insights, and support to excel in TikTok’s expanding marketplace.
Enhancing Engagement and Sales with TikTok Shop
TikTok has become a key platform for discovering new brands and products. Seventy percent of users find new brands on the app, and three out of four users are likely to make a purchase while using TikTok. The introduction of TikTok Shop allows customers to interact with content from their favorite creators and complete purchases within the app, making shopping seamless.
The TikTok Shop affiliate program uses a revenue share model to reward creators for content that drives sales. Affiliate content accounts for 70% of all purchases on TikTok, showing the effectiveness of interactive and trend-driven content combined with in-app checkout. This program helps brands optimize their return on ad spend (ROAS) and increase brand awareness through product seeding.
“As a TikTok Shop Partner, DMi Partners is uniquely equipped to help brands efficiently capture revenue and customer engagement through this burgeoning advertising channel,” said Kristina Nolan, VP of Media Services at DMi Partners.
Leveraging TikTok Shop for Client Success
DMi Partners is a leader in using TikTok Shop to deliver results for clients. Their partnership with TikTok Shop brings several benefits:
- Expertise: DMi Partners has a deep understanding of TikTok, enabling them to create effective strategies.
- Advanced Tools and Insights: As an official partner, they have access to exclusive analytics, beta features, and marketing tools.
- Creator Collaborations: They work closely with TikTok creators to enhance brand reach and credibility.
- Enhanced Support: They offer dedicated support and training to keep clients updated on TikTok’s latest trends and techniques.
“We’re thrilled by our designation as an official TikTok Shop Partner,” said Patrick McKenna, CEO of DMi Partners. “This recognition highlights DMi Partners’ proficiency in utilizing TikTok’s dynamic platform to propel brand success and elevate digital marketing strategies.”
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