CONSHOHOCKEN, PA — Deerfield Agency recently announced the appointment of Bill Veltre as Executive Vice President, Head of Media. Veltre, a seasoned professional with nearly two decades of experience in healthcare marketing, steps into the role with a track record of integrating media, creative, and analytics to drive patient engagement and healthcare professional (HCP) interaction.
Frank Burrell, Managing Partner at Deerfield, expressed enthusiasm about Veltre’s arrival, highlighting it as a pivotal development in the agency’s journey to amplify its media service offerings and bolster media insights and reporting capabilities. “Bill’s expertise and visionary approach to digital marketing and reporting will be instrumental in helping our clients foster meaningful connections with patients and healthcare professionals,” Burrell stated.
Veltre brings a wealth of experience from prestigious roles across the healthcare marketing spectrum, including positions at Elsevier, Digitas Health, and Bristol Myers Squibb, where he most recently steered omnichannel strategy initiatives as Senior Director. His accomplishments include spearheading successful patient marketing campaigns for notable pharmaceutical brands such as QULIPTA at AbbVie and UBRELVY, contributing significantly to their market impact.
Upon joining Deerfield Agency, Veltre shared his excitement and outlined his vision for leveraging insights to enhance marketing effectiveness. He emphasized the importance of engaging with healthcare professionals and patients in today’s pharmaceutical marketing landscape and praised Deerfield’s integration of omnichannel approaches, data analytics, and creative strategies. “I’m eager to work alongside the talented team at Deerfield to refine our strategies and help our clients realize the full potential of their products,” Veltre remarked.
This appointment signals Deerfield Agency’s commitment to advancing its position in the competitive healthcare marketing industry by enriching its media and digital capabilities. As healthcare providers and patients increasingly turn to digital platforms for information and services, the demand for sophisticated, data-driven marketing strategies has never been higher. Veltre’s leadership in this arena is expected to provide Deerfield’s clients with a distinct advantage, enabling them to navigate the complexities of the healthcare landscape more effectively and connect with their target audiences in meaningful ways.
For industry watchers, Veltre’s move to Deerfield Agency underscores the growing importance of strategic media planning and execution in healthcare marketing. As the industry evolves, agencies like Deerfield that prioritize innovation and expertise in their service offerings are well-positioned to lead the way in creating impactful, patient-centered marketing solutions.
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