Deerfield Agency Acquires Embedded, Forms New Healthcare Marketing Powerhouse

Deerfield Agency

CONSHOHOCKEN, PA — Deerfield Agency has announced the acquisition of Embedded, a New Jersey-based healthcare marketing and advertising firm. This strategic move unites Deerfield Agency, Verge Scientific Communications, and Embedded under the new brand Deerfield Group. The company also revealed a restructured leadership to better meet the needs of its healthcare clients.

“With shifting market dynamics, our clients need smart, integrated marketing strategies more than ever,” said Frank Burrell, CEO of Deerfield Group. “Over the last decade, we’ve evolved to offer new services and solutions. We are thrilled to welcome Embedded, whose experienced team enhances our ability to plan and execute for clients daily. We’ve also realigned our leadership to drive greater collaboration and integration.”

Embedded specializes in delivering simple brand solutions for pharmaceutical, medical device, and biotech companies. Its expertise adds depth to Deerfield Group, complementing the scientific storytellers at Verge Scientific Communications, an award-winning boutique health and science communications agency acquired by Deerfield in 2022. Verge serves clients ranging from biotech startups to life science venture capital firms.

“As the life sciences sector evolves, the need for insight-driven strategy and integrated campaigns becomes clear,” said Dominic Viola, Founding Partner of Embedded and now President of Integrated Marketing at Deerfield Group. “Joining Deerfield expands our capacity to impact clients, creating a comprehensive destination for marketing and communications.”

This acquisition marks a significant step for Deerfield Group, reinforcing its position as a leading player in healthcare marketing. By bringing together top talent and resources from Deerfield, Verge, and Embedded, the group aims to deliver innovative and effective solutions for the healthcare and life sciences industries. The leadership alignment further supports this goal, ensuring seamless collaboration and enhanced client service.

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In an industry where precision and expertise are paramount, Deerfield Group’s expanded capabilities will provide clients with the strategic insight and execution needed to thrive. As healthcare demands continue to grow, Deerfield Group is poised to lead with agility and innovation, driving impactful results for its clients.

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