CONSHOHOCKEN, PA — David’s Bridal, LLC recenlty announced a new partnership with the New York Jets, expanding on the Company’s national “The Things We Do for Love” campaign. As part of this partnership, David’s is celebrating the love of Jets fans, capturing magical moments as the official Kiss Cam Sponsor for the 2023-2024 season. The partnership with the Jets is just one way that David’s is embedding itself into communities across the country as the Company makes dreams happen for brides, bridesmaids, and party-goers.
“New York sports fans are in a league of their own and as we focus on reaching our brides and bridesmaids, we want to connect with them everywhere they love – including at live sporting events,” said Kelly Cook, President, Brand, Technology, and Finance, David’s Bridal. “David’s has served over 70 million customers in its history and as America’s iconic go-to dress brand, we’re thrilled to partner with other iconic brands. Partnering with the New York Jets was a no-brainer as we highlight love on the Kiss Cam – maybe we’ll even see a proposal! We can’t wait to watch our brides and bridesmaids show-off all the things they love while cheering on the Jets this season.”
Through the partnership, David’s will also offer an unforgettable experience for one wedding party to celebrate their love at a New York Jets game and that will include tickets, parking, and food and beverage. David’s will also be highlighted throughout the season with stadium signage and marketing, radio ads, and additional activations that Jets fans are sure to love.
“The Things We Do for Love” campaign celebrates all that David’s has to offer in serving the modern bride, bridesmaid, and party go-er. This includes exclusive bridal gowns starting at $199, extraordinary bridesmaid dresses starting at $99, the Diamond program which helps brides win a FREE honeymoon, and Pearl by David’s, the game-changing planning platform that connects vendors and celebrants for the event of a lifetime.
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