CONSHOHOCKEN, PA — David’s Bridal, LLC is extending the sparkle of its Diamond Prom Loyalty program to junior members this year. The prominent bridal retailer recently announced the expansion, offering juniors special discounts on dresses, accessories, and alterations exclusively at David’s Bridal.
Kelly Cook, President of Brand, Technology, and Finance at David’s Bridal, expressed excitement over the inclusion of junior members in the loyalty program, traditionally reserved for brides and bridesmaids. Following the success of the Diamond Prom program last year, Cook said it was an easy decision to reintroduce it with added benefits as prom season approaches.
The Diamond Loyalty program, already boasting over two million members, is unique in the industry for offering shoppers perks and deals. The expanded Diamond Prom program now allows for Diamond Loyalty members to receive $20 off any juniors dress and 10% off any regular price accessories when purchased together. Further, members will earn a 10% discount on alterations, redeemable after their purchase.
The Diamond Loyalty Program provides shoppers with savings every time they shop at David’s Bridal, beginning immediately upon their free sign-up. The program offers free gifts at various levels—Welcome, Shimmer, Shine, and Sparkle—encouraging members to earn points through spending. Every dollar spent earns one Diamond Point, and members can share their Diamond Number with friends and family to accumulate points faster.
This year’s Diamond Prom offer is applicable in-store or online for any dress purchased from January 2, 2024, through May 20, 2024. As prom season fast approaches, David’s Bridal is set to make it even more memorable for juniors with exclusive discounts and perks, ensuring they shine bright on their special night.
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