Customers Bank Surges to Elite Loyalty Score, Signaling Edge in Crowded Market

Customers Bank

WEST READING, PA — Customers Bank, a subsidiary of Customers Bancorp (NYSE: CUBI), reported a Net Promoter Score of 81 for 2025, an eight-point jump from the prior year that places the institution among the highest-rated customer-centric organizations across industries.

The increase reflects growing client loyalty tied to the bank’s relationship-driven service model, which emphasizes a single point of contact for customers across personal, commercial, and business banking, the bank said.

“Improving our NPS by 8 points in a single year is a reflection of the trust our clients place in us and the consistent dedication our team brings to every interaction,” said Sam Sidhu, president and chief executive officer of Customers Bank. “Exceptional service isn’t just part of our brand, it’s part of our culture. Our single point of contact model ensures that every client feels understood, valued, and supported by a banker who knows their business.”

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Net Promoter Score is a widely used measure of customer loyalty, asking clients how likely they are to recommend a company’s services to others. Scores range from minus 100 to plus 100, with results above 70 generally considered world-class. Customers Bank’s score was derived from an independent survey of its personal, commercial, and business banking clients.

Bank executives said the results reinforce their belief that service quality can function as a durable competitive advantage, particularly as banks compete for clients in an increasingly digital and commoditized financial services landscape.

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Customers Bank operates as the primary banking subsidiary of Customers Bancorp, a publicly traded bank holding company based in Pennsylvania.

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