MIDDLETOWN, DE — CreatorsJet has added an artificial intelligence-powered sponsorship discovery tool that identifies brands actively working with content creators, expanding the company’s platform beyond media kits into the search for potential commercial partnerships.
The Middletown-based company said the feature scans publicly available creator content to detect brand relationships, including paid sponsorships and affiliate arrangements. Users can track newly identified sponsorship activity or search thousands of brands to examine how companies are working with creators.
The expansion addresses a separate part of the sponsorship process from CreatorsJet’s existing media-kit business. While media kits consolidate audience data, social-media statistics, previous collaborations and other information for prospective sponsors, the new tool is intended to help creators determine which brands may be viable prospects before making contact.
“Knowing a brand exists is very different from knowing that it is actively investing in creator partnerships,” co-founder Thomas Roche said. “We want to give creators that signal before they spend time researching a company or sending a pitch.”
The company cited Deloitte Digital’s 2025 State of Social research, which found creators represented the largest social-media marketing budget priority, accounting for an average 24% of annual spending.
CreatorsJet said more than 16,000 creators worldwide currently use its platform to build and distribute media kits. The sponsorship feature extends the service into brand research as the company seeks a larger role in the workflow creators use to secure commercial deals.
Co-founder Flavien Roche said the tool is designed to give users information about “which brands are actively investing in creator partnerships” so they can make more informed decisions about prospective sponsors.
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