FORT WASHINGTON, PA — Coventry said its chief executive officer, Reid Buerger, has been named a 2025 recipient of Finseca’s ID Twenty Award, a distinction recognizing leaders who are reshaping the independent insurance distribution landscape.
The award was presented at NAILBA 44 and highlights 20 professionals each year whose work has produced measurable advances across insurance distribution, product development, and client outcomes. Finseca describes the ID Twenty Award as one of the field’s most significant honors.
Buerger’s selection reflects his leadership in modernizing longevity and life insurance markets and Coventry’s role in expanding access to the life insurance secondary market, the company said. Coventry works with independent distributors to help policyowners better understand available options and potential value tied to existing life insurance policies.
“This recognition reflects the work our team at Coventry continues to do to expand the secondary market for life insurance,” Buerger said. “Independent distribution plays an important role in helping policyowners understand their options, and we remain focused on building market structures that support choice, value, and long-term outcomes.”
Industry observers say the recognition underscores growing attention on secondary market solutions as consumers, advisors, and insurers navigate shifting demographics, longevity trends, and demand for greater flexibility in life insurance planning.
Coventry said the award affirms its strategy of partnering closely with independent distributors to increase transparency and broaden opportunity across the life insurance ecosystem.
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