WARMINSTER, PA — CORA Group has announced the promotion of Beth McCoy to President of CORA Loyalty, where she will now oversee the company’s loyalty portfolio and lead efforts to drive organic growth and operational efficiency. McCoy will report directly to Denis Brosnan, Portfolio CEO at CORA Group.
“I am honored to lead the growth and execution for CORA Loyalty,” said McCoy. “The loyalty portfolio has expanded significantly as of late, adding complementary solutions that position it for solid organic growth. Seven years spent driving business strategy and operational efficiencies at RewardOps has given me the technical and cultural insights needed to position the group for success. I look forward to collaborating with the talented team and building business opportunities across the CORA Loyalty portfolio.”
McCoy joined RewardOps in 2018 as Vice President of Partnerships and became President in 2022. Her extensive background includes serving as Vice President of MyAXS Inc., a Canadian loyalty and incentive company, and working with The Fairlane Group, a global leader in customer loyalty and employee recognition programs. Alongside her new role, McCoy will retain leadership of RewardOps and oversee Points at Work, Carlson Marketing Solutions, and the development of the unified CORA Loyalty brand.
“Working with Beth and seeing firsthand the impact she has made at RewardOps has been a highlight of my career,” said Brosnan. “She is a natural leader, she knows the business, and she will drive CORA Loyalty to the next level. Under Beth’s leadership, CORA Loyalty will continue its trajectory of growth, serving enterprise customers worldwide.”
With her proven expertise in loyalty strategies and business operations, McCoy’s promotion signals a strategic evolution for CORA Loyalty. Her leadership is expected to further strengthen its position in the loyalty and incentives market while fostering innovation and growth across its portfolio.
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