CluePoints Unveils New Brand and Website to Revolutionize Clinical Trials


KING OF PRUSSIA, PACluePoints has launched a new website as part of its brand evolution, showcasing its commitment to product innovation and high-quality data review software. The company uses Artificial Intelligence (AI) to enhance the efficiency of clinical trials, aligning with its vision for the future.

CluePoints CEO Andy Cooper explained the significance of these developments. “CluePoints’ brand evolution is an important marker as we continue to innovate and grow our product suite and leverage the potential of AI and Machine Learning (ML) to enable the highest quality clinical research outcomes,” he said. “We now provide a smarter way of detecting and managing risks that may impact the outcome of clinical trials.”

Cooper emphasized that the company’s focus is not just on technology but on how it can transform clinical trials. “Every algorithm, every insight, is a conduit for delivering real, tangible benefits to our customers, to iCROs, and to patients around the world,” he stated. “It’s about leveraging these tools to reshape the landscape of clinical trials, turning artificial intelligence into human intelligence.”

The new brand narrative highlights several key aspects:

  • Providing reliable data that sponsors and Contract Research Organizations (CROs) can trust.
  • Using advanced statistics, language models, and deep learning to create intelligent solutions.
  • Driving meaningful change to accelerate clinical development.
  • Streamlining the daily workload of sponsors and CROs.
  • Simplifying operational processes.
  • Building confident, smarter decision-making into the clinical trials ecosystem.

By aligning talented people with effective processes and supporting customers in optimizing their outcomes, CluePoints aims to help clients develop innovative therapies that benefit lives globally. The refreshed brand underscores the company’s dedication to improving research through better data interrogation and review, reflecting the essence of CluePoints.

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