Brandwidth Solutions Launches Custom Marketing ROI Platform

Business News

LANSDALE, PA — Brandwidth Solutions has unveiled its new marketing ROI platform, LeadInsites™, aimed at addressing the complex challenges of data tracking and transparency in various B2B industries, including life sciences, pharmaceuticals, and technology. This innovative platform offers clients a customized solution to integrate and analyze marketing results from multiple channels in near real-time.

The rise of digital and non-digital marketing avenues has created vast opportunities for marketers. However, it also presents the challenge of consolidating disparate data into a cohesive format. LeadInsites aims to transform how marketing departments report and track performance, offering a high degree of customization to meet each client’s unique reporting requirements.

“Marketing teams face significant challenges,” said Debra Harrsch, President and CEO of Brandwidth Solutions. “They need to demonstrate transparency and ROI in their results to leadership, and they require the ability to track these results promptly and accurately.”

LeadInsites consolidates data from various channels, providing a clearer picture of marketing efforts. It operates quickly enough to match the pace of today’s business environment. The platform can be tailored to client specifications and offers graphical data representations for reporting. This comprehensive view of marketing effectiveness spans both digital and non-digital formats.

Brandwidth Solutions’ new platform promises to simplify the complexities of modern marketing data analysis, allowing businesses to better demonstrate their marketing impact and make more informed decisions.

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