PHILADELPHIA, PA — Boeh Agency (Bā), a Philadelphia-based marketing and public relations firm dedicated to the water sector, is almost doubling its team size to bolster its service offerings. This expansion comes in response to escalating market demand as the water industry grapples with historic growth and unprecedented challenges.
Beth Boeh, Bā’s president and CEO, highlighted the company’s evolution in recent years, reflecting the water industry’s increasing adoption of public relations, digital marketing, and strategic communications. “I am grateful to keep pace with this changing industry and for the opportunity to grow alongside it,” said Boeh. “Our new team members are experts in their field, bringing decades of experience and passion to broaden our suite of services and ensure client delight.”
The agency has announced three key additions to its team. Rio Herbik, a digital marketing manager, brings ten years of expertise in social media marketing, SEO, digital advertising, and email marketing. Lorri Blank, appointed as the client services manager, possesses over two decades of account management experience, specializing in learning and strategic development. Megan Sweat, a public relations specialist, brings an extensive PR and communications background, having represented national brands, non-profits, universities, and state organizations.
This expansion follows an influx of funding and heightened public awareness that has fueled an unprecedented need for transparent communication and innovative solutions within the water industry. A recent study suggested that the water and wastewater treatment market is projected to grow at a compound annual rate of 6.8% between now and 2030.
A significant portion of this growth in the US can be traced back to federal funding provided through the Bipartisan Infrastructure Law. Just this week, an additional $5.8 billion was released to enhance existing water infrastructure. By 2026, more than $55 billion will be allocated to water infrastructure improvements, including special projects aimed at long-standing issues such as lead and PFAS exposure.
With its bolstered team, Bā is well-positioned to help its clients navigate the challenges ahead in the rapidly evolving water sector. The company offers a comprehensive range of services, from strategic communications and digital marketing to public relations, designed to meet the needs of today’s – and tomorrow’s – water innovators, solution providers, and modern utility communicators.
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