PHILADELPHIA, PA — Aramark Sports + Entertainment (NYSE: ARMK) is expanding premium hospitality, local restaurant partnerships, and technology across eight NFL stadiums for the 2026 season, including a new club at the Pittsburgh Steelers’ Acrisure Stadium and renovated suites at the Cincinnati Bengals’ Paycor Stadium.
The company’s Sports + Entertainment unit is using premium spaces as a central part of its stadium strategy, while adding local vendors, new concessions, collectibles and self-service technology across its NFL portfolio.
At Acrisure Stadium, Aramark and the Steelers are opening the 1933 Club Presented by Heinz, named for the franchise’s founding year. The all-inclusive club joins Aramark’s Aura premium hospitality portfolio and includes a central bar, resident mixologist and grab-and-go snack and candy area.
“We strive to elevate every portion of a fan’s gameday experience, but the one sector fans are particularly excited about, and one we put an extra emphasis on this season, is our premium spaces,” Aramark Sports + Entertainment President and CEO Alison Birdwell said.
The Pittsburgh operation is also adding concessions built around regional food and Steelers themes. Offerings include the Three Little Pigs, combining cheddar bratwurst, spicy Italian sausage and capicola; a kielbasa-and-pierogi Yinzer Wrap; and a chicken-and-waffle dish available in the PNC Champions Club.
At Paycor Stadium, all existing suites were renovated before the 2026 Bengals season. The project expanded food-and-beverage counter space and added new lounge and grazing configurations, service pieces and menus.
Aramark is also expanding Cincinnati-area food partnerships. Penn Station cheesesteaks, Lee’s Famous Recipe Chicken and United Dairy Farmers ice cream are being added at stadium concession locations.
The Bengals and Aramark will introduce a limited-edition White Bengal Cooler Cup when Cincinnati wears its 2026 White Bengal uniforms against Pittsburgh on Sunday Night Football.
In Denver, Aramark is widening the role of local restaurants at Empower Field at Mile High. Guard & Grace, Coperta and A5 Steakhouse are scheduled to take over the Broncos Legacy Lounge for selected games Sept. 20, Oct. 15 and Nov. 22, respectively.
Nine additional Colorado-based food and beverage vendors are joining the stadium’s concessions program, according to Aramark. The listed additions include Denver Pops, Aloha Cones, Carrera’s Tacos, Carmine Lonardo’s, Cupbop, MAKfam, Mister Oso and Mukja.
Empower Field will also become the first Aramark venue to test Dispension SmartServ Technology, with three self-service beer vending machines in Section 130 for customers 21 and older with government-issued photo identification.
Aramark is introducing more than 120 menu items across concession and premium areas at the Denver stadium. They include a two-foot hot dog with brisket burnt ends, a fried-chicken-and-champagne bucket and nine wagyu sliders.
At Houston’s Reliant Stadium, the Texans are adding three premium areas as the franchise marks its 25th season: H-Town Loge Boxes, BMW Lone Star Ballroom and BMW M Club Blue. The loge boxes provide semi-private Club Level spaces with all-inclusive food and beverage service.
Aramark is also expanding collectible beverage containers and merchandise in Houston, including a limited-edition 25th-season soda cup planned for the Texans’ game against the Dallas Cowboys.
The company’s concessions changes extend to its other NFL venues, with new menu concepts planned for stadiums serving the Minnesota Vikings, Kansas City Chiefs, Cleveland Browns and Philadelphia Eagles.
Philadelphia’s additions include the Broad Street Beast, an 18-inch chalupa filled with braised wagyu beef shank and other toppings; the Tush Push Tater, a fried potato topped with fried chicken, pimento macaroni and cheese and bacon hot honey jam; and smoked barbecue chicken nachos.
The stadium-wide changes reflect Aramark’s effort to use premium hospitality, localized concessions and collectible merchandise to differentiate its food-and-beverage operations across NFL markets rather than deploy a uniform offering across its venue portfolio.
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