HARRISBURG, PA — The Commonwealth of Pennsylvania, under the leadership of Department of Community and Economic Development (DCED) Secretary Rick Siger, has launched an ambitious new brand marketing campaign aimed at bolstering business attraction efforts. Dubbed “Pennsylvania Gets It Done,” the campaign seeks to showcase the state’s robust economic landscape and its potential as an ideal destination for businesses.
This initiative is not an isolated effort but is a part of a grander scheme. It builds upon the momentum generated by the state’s recently launched ten-year Economic Development Strategy and is in line with Governor Josh Shapiro’s proposed 2024-25 budget. The governor’s budget plan includes a whopping $600 million in new and expanded investments designed to enhance DCED’s ability to implement this strategic plan.
Secretary Siger emphasized the importance of active investment in economic development and aggressive marketing to attract and retain businesses. He said, “Pennsylvania Gets It Done is a dynamic and impactful business attraction campaign that will build greater awareness around our economic development strategy and motivate business leaders in the Commonwealth and beyond our borders to rediscover all that Pennsylvania has to offer.”
The campaign spotlights Pennsylvania’s leading industries such as energy and agriculture, its highly skilled graduates, and diverse workforce. It also emphasizes the state’s reputation as one of the top places in the country to start and run a business, thereby painting a compelling picture of a state ripe with opportunities.
The “Pennsylvania Gets It Done” campaign is set to run through April in major cities like New York City and Chicago. It aims to reach C-suite executives at mid to large businesses and site selection consultants both within Pennsylvania and across these cities. Digital advertisements for the campaign will feature QR codes that direct traffic to the newly launched ‘PA Gets It Done’ website. This strategy aims to support future campaigns and lead generation efforts.
The potential implications of this campaign are far-reaching. By drawing attention to Pennsylvania’s strengths, it could attract new businesses and investments to the state, creating jobs and stimulating economic growth. Moreover, the campaign could also foster a sense of pride among Pennsylvanians in their state’s economic capabilities.
In a world where states compete fiercely for business investments, Pennsylvania’s new campaign is a strategic move to position itself as a leading contender. As the “Pennsylvania Gets It Done” campaign unfolds, all eyes will be on the Commonwealth to see if its bold marketing strategy will indeed get it done.
VIDEO: Pennsylvania Gets It Done
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