Toyota Motor sold a record 10.5 million vehicles in 2025, once again finishing the year as the world’s top-selling automaker, the company announced early Thursday morning.
Sales across Toyota and its luxury Lexus brand rose 3.7% from a year earlier, a performance that kept the Japanese automaker comfortably ahead of rivals Volkswagen Group and Hyundai Motor Group, which reported sales of roughly 9 million and 7.27 million vehicles, respectively.
The strongest gains came in the U.S., where Toyota and Lexus sales climbed 7.3% to 2.93 million units, fueled by strong demand for hybrid models such as the Prius and RAV4.
The pace of Toyota’s growth caught some analysts and investors off guard, particularly given the impact of U.S. tariffs imposed under President Donald Trump, which initially placed 25% levies on Japanese automobiles before being lowered to 15%.
Even so, Toyota has remained resilient. While the company estimated in November that U.S. tariffs would cost roughly 1.45 trillion yen ($9.7 billion) in its fiscal year ending March 2026, it simultaneously raised its full-year operating profit forecast, pointing to effective cost controls and strong demand outside the U.S. market.
With only about one-fifth of its U.S. sales coming from imports, Toyota has also leaned into an aggressive expansion of domestic manufacturing, with a particular focus on hybrid vehicles.
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