WEST CHESTER, PA — Track Rabbit has expanded its nationwide automotive and motorsport event database to thousands of listings updated daily, broadening its event discovery and registration services while offering organizers alternatives to conventional payment-processing platforms.
The West Chester-based company said the expansion allows event organizers to advertise activities without using its registration services, manage registrations while collecting payments independently, or process transactions through its integrated system.
The approach targets a range of automotive events, from organized racing series and track days to local car shows, cruise-ins and informal gatherings.
Organizers can list events on Track Rabbit at no cost while continuing to handle registration through existing systems. The arrangement allows the company to expand its event database beyond customers using its paid administrative services.
For organizers seeking registration and membership management, Track Rabbit offers an option to collect payments separately through cash, Venmo, PayPal or other payment methods.
That capability builds on a recently introduced onsite payment feature designed for smaller events and organizers that do not require integrated transaction processing.
The company also offers an end-to-end registration and payment system, with processing charges based on transaction costs plus a platform fee.
Track Rabbit said its pricing structure includes monthly service tiers and transaction fees intended to reduce costs compared with competing event-management platforms.
The company has also made free white-label event pages available to organizers regardless of their service tier.
Those pages display an individual organizer’s events under its own branding, providing a dedicated destination for participants without requiring the organizer to develop a separate event website.
Track Rabbit said the feature has already been adopted by some of its largest customers and has contributed to increased attendance, although the company did not provide supporting figures.
David Atadan, co-founder of Track Rabbit, said the expanded platform is intended to serve both established motorsport organizations and smaller community events.
“Staying true to this idea is exactly what has led to us becoming the central location for motorsports enthusiasts, while also opening up real opportunity for low budget organizers who have never had access to tools like this before,” Atadan said.
The expansion positions Track Rabbit as both an event-discovery service and an administrative platform, allowing organizers to participate without committing to its full registration and payment system.
By separating event listings, registration management and payment processing, the company is seeking to attract organizers with different operational requirements while increasing the number of events available to automotive enthusiasts nationwide.
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