The Rise of Plant-Forward Diets: How Consumers Are Changing Their Eating Habits

VegetablesImage by Jill Wellington

It’s no secret that the coronavirus pandemic has had a significant effect on consumer behavior. In fact, according to Packaged Facts’ May 2022 National Online Consumer Survey, 30% of consumers reported that they were now eating more fresh produce than they did before the pandemic began. But what you may not know is that this shift toward plant-forward diets has been happening for years – and it’s only going to continue.

The pandemic has been a game-changer in many ways, and one of those is in the area of food. With so much focus on health and immunity, there has been a corresponding increase in interest in healthy eating and lifestyles. This has resulted in a growing awareness of plant-based eating, as well as the benefits of reducing meat and dairy consumption. In addition, inflation and supply issues have led to high meat and dairy prices, making flexitarian or semi-vegetarian diets more appealing. According to Packaged Facts’ new report Vegan, Vegetarian, and Flexitarian Consumers, some consumers are abstaining from animal products by going vegan or vegetarian, but many more are simply reducing consumption of animal products with a flexitarian or semi-vegetarian diet. This trend is likely to continue after the pandemic ends, as Consumers increasingly seek out foods that are both healthy and affordable.

This Packaged Facts report analyzes the current landscape of these diets and eating philosophies, including the demographics, preferences, and psychographics of vegans, vegetarians, pescatarians, and flexitarians. It also examines the trends driving this growth, including consumer usage of plant-based alternative products, reasons for diet and lifestyle choices, retail and restaurant trends, and the COVID-19 pandemic’s effects on consumers. With a deep understanding of the drivers of this trend, businesses can better position themselves to capitalize on the growing demand for plant-based products and services.

Consumer perception and behavior related to food are constantly changing, influenced by a variety of factors such as health and wellness trends, sustainability concerns, and ethical considerations. As a result, market opportunities for plant-based foods are constantly shifting. The report provides an overview of the current state of the plant-based food market, with a focus on the reasons behind recent shifts in consumer perception and behavior. It also includes outlooks for the future of the plant-based food market, including forecasts for the consumption and production of plant-based meals and alternatives to meat, poultry, seafood, dairy, and eggs. Finally, the report discusses the implications of these changes for the food industry as a whole.

The Vegan, Vegetarian, and Flexitarian Consumers report provides an in-depth examination of this growing consumer segment. Packaged Facts states that it is hoped that the findings will help to inform businesses about how best to appeal to these consumers and tap into this market opportunity. In light of the current pandemic, it is more important than ever for businesses to understand the needs of vegan, vegetarian, and flexitarian consumers and ensure that their products and services are accessible to them.

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