WEST CHESTER, PA — QVC® is set to launch the second year of its Age of Possibility mission on May 14 with a groundbreaking TikTok Shop Super Brand Day. This initiative furthers QVC’s role as a pioneer in social shopping, following its debut as the first U.S. retailer to offer a round-the-clock live shopping experience on TikTok Shop.
Taking place in Santa Monica, a hub for creativity and innovation, the event will feature an 8-hour livestream filled with creator- and celebrity-driven content, product reveals, and exclusive deals. Designed to celebrate and empower modern women, the day’s highlights include immersive experiences, a red-carpet entrance, and appearances by members of the Q50 collective.
The Q50, a group of inspiring women redefining the concept of aging, welcomes new ambassadors Hoda Kotb, Carla Rockmore, and Kathy Hilton, who join returning members such as Kathie Lee Gifford, Stacy London, and Barbara “Babs” Costello. These women will share their stories during the event, aiming to inspire viewers and showcase that life continues to evolve with style, relevance, and purpose.
“The Age of Possibility is not a mission for just one group…it’s a universal feeling,” said Annette Dunleavy, VP of Brand Marketing at QVC Group and a Q50 Ambassador. “We are meeting [women] where they are with what they need – showing that style, relevance, and transformation is ageless.”
Participants tuning into the TikTok livestream can shop curated QVC collections in beauty, fashion, home, and kitchen while taking advantage of event-only promotions. The interactive experience emphasizes connection and engagement through modern retail, underscoring the growing role of social shopping in the industry.
Hoda Kotb, the newest Q50 member, shared her excitement about joining the initiative, stating, “It’s awesome to be involved with all the amazing women QVC has brought together… I can tell the Q50 will be a great community to rely on for motivation, inspiration, and support!”
The event begins at 10 a.m. PT/1 p.m. ET on QVC’s TikTok account, promising inspiring speakers, trending products, and surprise guest appearances in a celebration of community, empowerment, and innovation in retail.
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