Herr Foods Introduces New Chip Flavors in ‘Flavored by Philly’ Contest

Herr's Flavored by Philly Try-Buy-VoteSubmitted Image

NOTTINGHAM, PAHerr Foods Inc. has unveiled its latest chip flavors this week, inviting consumers to buy, try, and vote for the winner in the third annual Flavored by Philly Contest. This contest highlights Philadelphia’s vibrant culinary culture by collaborating with local small businesses.

The Flavored by Philly contest celebrates the unique flavors of Philadelphia, emphasizing community support and offering a platform for creating memorable snack-time experiences. The three finalist flavors are now available for tasting and voting at locations where Herr’s chips are sold until August 9.

Ed Herr, Chairman and CEO of Herr’s, expressed excitement about the contest. “Herr’s has deep roots in Philly, and we are thrilled to showcase other small businesses and their distinctive flavors through the Flavored by Philly contest,” Herr said. He added that narrowing down the submissions to just three finalists was challenging but rewarding, as each flavor offers a unique taste experience.

The Finalists

This year’s contest received nearly 1,051 submissions, featuring a variety of flavors from sweet to savory. The three finalist flavors are:

  • Talluto’s: Cheese Ravioli and Marinara – Talluto’s, known for its pasta since 1967, offers a robust combination of cheese ravioli and bright marinara sauce.
  • Mom Mom’s Kitchen: Potato Pierogi – Mom Mom’s Kitchen, recognized for homemade comfort food, presents a blend of sweet, creamy, and tangy flavors with its signature potato pierogi.
  • Romano’s Stromboli: Special Hot – Romano’s Stromboli, a Philadelphia institution since 1950, provides a savory fusion of cheese and heat, encapsulating city tradition in every bite.
Herr’s Flavored by Philly Contest

The Flavored by Philly contest is more than just a marketing campaign. It represents a strategic initiative by Herr’s to engage deeply with the local community. By partnering with small businesses, Herr’s not only promotes its products but also supports local entrepreneurship, fostering a sense of community pride.

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This contest also taps into the trend of localized, authentic flavors that resonate with consumers. In an era where consumers seek unique and meaningful food experiences, Herr’s leverages local culinary traditions to create products that stand out in a crowded market.

For the participating businesses, this contest provides significant exposure and the opportunity to align with a well-established brand like Herr’s. The winning flavor’s creator will receive a $5,000 prize, while the associated small business will win $10,000, providing a financial boost and further recognition.

In conclusion, Herr Foods’ Flavored by Philly contest exemplifies successful community engagement and innovative product development. By celebrating local flavors and supporting small businesses, Herr’s enhances its brand presence and delivers unique, memorable products to consumers. As the public votes on their favorite flavors, the contest strengthens the bond between Herr’s and the Philadelphia community, ensuring a flavorful and exciting summer for all.

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