FIDX Launches Revolutionary Outsourced Insurance Desk to Enhance RIA Portfolios

Fiduciary Exchange, LLC FIDx

BERWYN, PA — In a groundbreaking move aimed at transforming the way Registered Investment Advisors (RIAs) incorporate annuities into their client portfolios, Fiduciary Exchange LLC (FIDX) and its broker dealer, FIDX Markets, have introduced the FIDX Desk. This new digital platform is designed as an outsourced insurance desk (OID), facilitating the seamless integration of annuity products for RIAs and fee-based financial professionals, regardless of their insurance licensing status.

FIDX Desk emerges as a comprehensive solution addressing the long-standing challenges faced by independent RIAs in accessing annuity products. These financial instruments, known for their potential benefits in income and legacy planning, have traditionally been underutilized by RIAs due to complex and inefficient processes. “The benefits annuities can add to investment portfolios are well-documented, yet their integration has been largely overlooked by independent RIAs,” said Scott Bowers, FIDX Desk CEO. He emphasized that the platform’s goal is to simplify access to the annuity market, enabling financial professionals to enhance their service offerings significantly.

The platform boasts an array of features aimed at streamlining the full lifecycle management of annuity products. Financial professionals can utilize a user-friendly dashboard to research products, manage applications, and provide ongoing advice on annuity investments—all from a singular interface. Additionally, FIDX Desk offers services to assist advisors in transitioning previously purchased annuities from former broker dealers, thereby acting as the agent of record without imposing additional fees on financial professionals.

A key advantage of FIDX Desk is its curated selection of fee-only annuities, sourced from reputable insurers. This allows RIAs to offer their clients tailored investment solutions focusing on retirement income strategies, growth potential, and legacy planning benefits. The integration of FIDX Desk with Envestnet | Tamarac’s platform further enhances its appeal, providing advisors with direct access to Tamarac’s reporting system for a more integrated investment management experience.

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Phill Rogerson, CFA, Head of RIA Channel at Envestnet, highlighted the partnership with FIDX Desk as a testament to Envestnet’s commitment to innovation and its mission to empower advisors with diverse investment solutions. “The seamless integration of FIDX Desk within the Envestnet platform allows for annuity integration and enriches our ecosystem,” Rogerson stated, underscoring the collaboration’s significance in meeting the evolving needs of RIAs and their clients.

The launch of FIDX Desk signifies a pivotal development in the financial advisory landscape, offering advisors a powerful tool to diversify and enrich their portfolio services. By removing the barriers to annuity integration, FIDX Desk not only empowers RIAs to better serve their clients but also paves the way for a broader acceptance and utilization of annuities as a vital component of a comprehensive investment strategy.

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