MALVERN, PA — HMP Global, a leader in healthcare communications, has announced the launch of HMP Collective, a business unit dedicated to providing comprehensive medical strategy and marketing services for pharmaceutical and medical device companies.
Leveraging HMP Global’s four decades of experience and a diverse portfolio of world-renowned brands, HMP Collective aims to serve as a bridge to influential treatment providers across numerous therapeutic areas. The company boasts a verified audience of over 1.2 million healthcare providers, including more than 500,000 National Provider Identifier (NPI) holders and over 600,000 clinicians across over 100 license types and 600-plus medical specialties.
“HMP Global builds clinician communities through omnichannel approaches, connecting healthcare professionals globally with education, information, and each other,” said Jeff Hennessy, Chairman and CEO of HMP Global. “With HMP Collective, our clients can leverage these communities to engage their customers, deliver exceptional value, and advance their medical communications strategy.”
HMP Collective specializes in crafting relevant, engaging scientific messaging and materials and developing targeted strategies to reach appropriate customers. The team, comprising industry experts passionate about delivering innovative omnichannel education, partners with clients to understand their objectives, design custom programs, and measure the impact on both their customers and their business.
Jeff Hennessy Jr., Chief Operating Officer of HMP Global and President of HMP Omnimedia, which includes HMP Collective, added, “We approach education development and delivery from an omnichannel perspective, using HMP Global’s massive store of behavioral data to develop content for the right audiences and using our extensive internal and external networks to deliver the education to the right user, in the right channel, and at the right time.”
HMP Collective aims to add value to the healthcare provider community by offering education, tools, resources, and networking opportunities. Its services are designed to benefit businesses at various stages of growth or those seeking a competitive edge through innovative strategies.
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