WEST BRANDYWINE, PA — Freedom Village at Brandywine joined the Alzheimer’s Association’s annual initiative, The Longest Day, raising over $1,300 to support dementia awareness and research. Held on June 20, the event honors the summer solstice, the longest day of the year, and highlights the fight to outshine the darkness of Alzheimer’s and other dementias through nationwide fundraising efforts.
Residents, staff, and families at Freedom Village came together for a series of engaging activities aimed at both raising funds and building awareness. Events included a car wash, an ice cream sundae bar, and a “dress down” day for staff. Suggested donations were $10 for a car wash, $5 for a sundae, and $3 for dress-down privileges.
The efforts far exceeded the original $500 fundraising goal, with the car wash alone generating over $650, and the ice cream sundae bar contributing more than $600.
“We are incredibly proud of our community for coming together in such a heartfelt way to support this important cause,” said Danielle Geyer, Executive Director at Freedom Village at Brandywine. “Every dollar raised brings us closer to better care, research, and ultimately a cure for Alzheimer’s.”
For Freedom Village, the initiative also served as a chance to honor individuals impacted by Alzheimer’s and dementia, as well as their families. “Many of us at Freedom Village have seen firsthand how Alzheimer’s and dementia impact families,” said Kim Ranck, Community Life Services Director. “Participating in The Longest Day gave us a chance to not only raise funds but to honor those we care for every day. It was truly a team effort.”
The success of Freedom Village’s events underscores the power of community-led efforts in the fight against Alzheimer’s. By surpassing their initial goal, they’ve made a meaningful contribution to the mission of the Alzheimer’s Association and the broader aim of finding a cure.
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