CHESTER COUNTY, PA — Taligence’s Q2 2025 U.S. Marketing Jobs Report offers a nuanced view of a cooling national job market, with implications that extend to regional economies like Chester County, Pennsylvania. While the overall number of marketing job postings declined by 6.7% from the previous quarter, strategic hiring remained steady in senior roles and key disciplines, signaling a market correction rather than a collapse.
Pennsylvania, however, stood out for the wrong reasons. The Commonwealth posted a 6.7% year-over-year decline in marketing job listings, pushing it down in the national rankings. This downturn could translate into fewer new opportunities in Chester County, particularly for early-career professionals and digital marketers, where roles saw notable contraction.
The most significant national growth occurred in Product Marketing (+9.8% YoY) and Growth Marketing (+8.9% YoY), while roles in Partner & Channel Marketing (−12.1%) and Communications & PR (−11%) faced steep declines. Product Marketing not only expanded but also topped the pay scale, with a median salary of $160,004.
Senior-level hiring remained resilient, with C-suite job postings up 34.8% and VP-level roles rising 17% year-over-year. This suggests companies are prioritizing experienced talent capable of navigating economic uncertainty. Meanwhile, entry-level postings dropped sharply—15.1% quarter-over-quarter—leaving new graduates and junior professionals facing a tougher market.
Remote work appears to have stabilized, with 14.3% of marketing roles advertised as fully remote, a slight dip from a year ago. Salary transparency saw a notable uptick, with over half (51.9%) of listings disclosing pay ranges, up 8.5 points year-over-year.
At the state level, Pennsylvania’s 6.7% decline puts it in company with other major markets like Massachusetts (−8.9%) and Georgia (−8.2%). On the flip side, states like Texas (+9.2%) and New York (+6.1%) showed meaningful gains in marketing employment. These shifts could potentially drive outmigration of marketing talent from slower-growth regions such as Chester County toward higher-growth metros.
Hiring has also slowed in pace. Jobs now stay open an average of 34 days—up five days from last year—indicating either cautious hiring behavior or a more competitive candidate pool.
For local job seekers and economic developers in Chester County, the report’s findings offer a mixed signal. While growth in high-paying, senior roles presents long-term promise, the near-term contraction—especially in early-career and digital roles—may hinder momentum in a region traditionally reliant on a diversified labor market.
Taligence’s data highlights the need for Chester County’s workforce to remain adaptable, particularly by targeting high-growth disciplines and upskilling in areas like product and growth marketing.
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