WEST CHESTER, PA — AgConnect, a Chester County Economic Development Council initiative in partnership with the County of Chester, has launched a new endorsement stamp — “As Seen in the Chester County Farm Guide” — to help residents identify and support local farms and agricultural businesses featured in the county’s annual farm guide.
The new branding initiative allows participating producers to display the stamp across packaging, market signage, promotional materials, and social media. The goal is to make it easier for consumers to recognize products grown, raised, or produced locally and to highlight the quality and diversity of Chester County’s agricultural community.
“The Chester County Farm Guide is a valued connection between our community and local agriculture, featuring more than 125 farms and markets,” said Jordan Peek, Product Manager for AgConnect. “This new stamp reinforces that connection, giving farms and markets a recognizable emblem that signals freshness, quality, and local commitment.”
The Chester County Farm Guide, published annually, profiles a broad range of local producers, from family-owned farms to specialty growers and farmers markets. It also includes seasonal product calendars, recipes, and stories that showcase the region’s agricultural heritage. By introducing the “As Seen In” stamp, AgConnect is extending the guide’s influence beyond its printed and digital formats — turning it into a visible mark of trust for consumers across the county.
A Symbol of Local Trust and Economic Impact
The “As Seen in the Chester County Farm Guide” program may seem small in scale, but it could have significant implications for the local economy. In an era where consumers increasingly want to know where their food comes from, the stamp provides a tangible way to identify authentic local producers and reward those who keep agriculture thriving in Chester County.
For small and mid-sized farms, the visibility offered by the stamp can help level the playing field against larger commercial operations and national brands. For consumers, it simplifies the buying decision — offering reassurance that their purchase supports local farmers, preserves open space, and strengthens community-based food systems.
Agricultural leaders see this as a step toward reinforcing Chester County’s reputation as one of Pennsylvania’s premier farming regions. The county’s agricultural sector, which contributes hundreds of millions of dollars annually to the local economy, depends not just on production but also on consumer engagement and loyalty.
As AgConnect continues to promote the program, residents are encouraged to look for the new emblem at farmers markets, farm stands, and retail stores. Each stamped product or display serves as a reminder that supporting local producers helps sustain the county’s farmland, heritage, and future.
For more information on the “As Seen in the Chester County Farm Guide” initiative or to view the latest edition of the guide, visit go-agconnect.org.
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